Ralph Lauren is known in the designers industry. For its classical design up to the latest design, Ralph Lauren depicts the luxurious concept of sports lifestyle. With his well known clothing brand the olo Ralph Lauren. He sponsored the sport called “Polo”, it is a team sport played outdoors on horseback in which the objective is to score goals against an opposing team. The logo of this clothing brand is inspired by this sport. “It's the sport of kings," said David Lauren, a son of Ralph Lauren and the marketing and communications executive for Polo Ralph Lauren. By this, he gathered more sponsors to promote his product because he believe that "Polo the sport has an international sensibility, and it's glamorous." A total sensibility because Polo sport is type of sports that only rich or prominent people can manage and keep on this kind of sports. In this concept, Ralph Lauren clothing line was introduced all over the world for its reputable background of sponsoring a games of Kings which means a game for rich people. Through the personality handling by the brand Polo Ralph Lauren, people around the world embrace the brand because of the uniqueness and reputation of prominent people wear this kind of clothing brands.
But the relationship between Polo Ralph Lauren and the sport has became complicated. In the last decade, Ralph Lauren has sued the United States Polo Association for trademark violations, By using the the word “Polo” and the trademark image of the company Polo Ralph Lauren. But the Association sued back Ralph Lauren, asserting that the clothing company was ruining its merchandising efforts. Then for the very first time since the 1967, when company uses the trademark “Polo” and logo, Ralph Lauren sponsored a polo team in United States. The members of the Black Watch team, which is based in the East Hampton, N.Y., and Palm Beach, Fla., each member received a uniform designed by the company which is known to be as the Black Watch line for mallet-less consumers. Through sponsoring the Black watch team, they established again the brand and continue soaring into the lead in the world of clothing line.
During the Beijing, Olympics last August. Ralph Lauren also sponsored the United States athlete team in Olympics opening ceremony night in Beijing, China. The uniforms for the 650 athletes marching, having the idea of create “something simple enough for the athletes to put together, yet stylish enough to elevate us as a country," says David Lauren. The uniforms are "very sharp, very graphic on TV, very aspirational and very statesmen-like." The design is inspired in the British Olympians movie Chariots of Fire in 1924, but it has a very distinctive look that “drawn so much from American heritage ,” said by Alex Badia, fashion director at menswear trade magazine DNR. It is a sport ceremony but Ralph Lauren made 'the best fashion runways ever." In this memorable contributions of Ralph Lauren to the athlete of United States, its a symbolic action that RL was dominated the sports fashion of this generation.
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